IDC: mercado de TIC no Brasil em 2018 aponta crescimento de 2,2%

Foco no corporativo para fabricantes de tablets e smartphones; avanço da IoT tanto no ambiente doméstico como em aplicações em outros setores;

Big Data/Analytics (BDA); Computação Cognitiva/IA, Cloud Pública e Multicloud são alguns dos assuntos que devem dominar as pautas e os investimentos de empresas que precisam se mover rápida e assertivamente rumo à transformação digital

O mercado de TI experimentará uma retomada já neste primeiro semestre de 2018 e avançará 5,8% no ano. Já o mercado de Telecom deverá permanecer praticamente estável em relação a 2017, caindo apenas 0,1% no ano. Assim, mesmo com as incertezas comuns em anos eleitorais, o mercado de TIC no Brasil deve crescer 2,2% em 2018. A estimativa é da IDC Brasil, líder em inteligência de mercado, serviços de consultoria e conferências com as indústrias de Tecnologia da Informação e Telecomunicações, que tradicionalmente realiza o estudo IDC Predictions, antecipando as tendências e movimentos de mercado para os 110 países em que atua. São previsões que sinalizam tanto os players do mercado de TI como analistas econômicos, CIOs, executivos de negócios, investidores, varejistas, acadêmicos e usuários de forma geral.

Agora, por exemplo, ao divulgar o Predictions Brasil, a IDC alerta que a Transformação Digital (DX) continua em curva ascendente em todo o mundo e que organizações que ainda não se atentaram para isso ou estão no que ela chama de “impasse digital”, estão correndo riscos. “A Transfomação Digital é um processo contínuo pelo qual as organizações se adaptam às mudanças disruptivas ou criam essas mudanças. Temos visto mais empresas se capacitarem digitalmente, mas ainda há uma distância significativa entre os pioneiros e os retardatários, e haverá consequências para as que não conseguirem fazer a transição para um modelo digital nativo”, diz Denis Arcieri, Country Manager da IDC Brasil. “Ano passado alertamos que não havia mais espaço para postergar projetos de transformação e inovação, e agora, com um cenário econômico mais tranquilo e previsível, insistimos não só na necessidade mas também na urgência do Brasil retomar seus investimentos em tecnologia”, completa Arcieri.

Entre as previsões apontadas pela IDC Brasil para 2018 no contexto da transformação digital está o foco dos fabricantes de tablets e smartphones no mercado corporativo, que apresenta uma ótima alternativa frente ao baixo crescimento em outros públicos e melhores margens de lucro. “Grandes fabricantes já começaram a se estruturar para isso, montando times específicos para vendas corporativas e formando parcerias. Esse deve ser o início de um movimento consistente de crescimento para os próximos anos”, diz Reinaldo Sakis, gerente de Pesquisa e Consultoria de Consumer Devices da IDC Brasil. Segundo ele, em 2018, a estimativa é de que o mercado corporativo demande 3,5 milhões de tablets e smartphones, o que representará 6% do volume total de vendas desses dispositivos no Brasil.

Já no mercado doméstico, a previsão da IDC Brasil é que IoT (Internet das Coisas) avance mais rapidamente. “Estima-se que 4% das residências brasileiras já possuam algum tipo de dispositivo conectado, como controles de câmeras de segurança, temperatura e ar condicionado, por exemplo, mas há um grande interesse da população pelo assunto e vontade dos fabricantes em aumentar a oferta de produtos de IoT domésticos, apesar das barreiras”, diz Sakis. “Os assistentes eletrônicos, por exemplo, precisam aprimorar a compreensão do português do Brasil e ganhar escala para terem preços compatíveis com o bolso do brasileiro”, completa o analista, lembrando que, em 2018, o mercado doméstico de IoT no Brasil será responsável por US$612 milhões.
Projetos de IoT terão força também em outros setores e, segundo o IDC Predictions Brasil 2018, o mercado total no Brasil será superior a US$8 bilhões. A previsão tem como base iniciativas alavancadas pelo Plano Nacional de Internet das Coisas (MCTIC e BNDES) nas áreas da saúde, indústria, agricultura e infraestrutura urbana, em projetos de IoT que integrarão outras tecnologias como Blockchain e Inteligência Artificial, e na definição de tarifação que deve ser divulgada pela Anatel ainda neste primeiro semestre.

Outro assunto que continua fazendo parte das previsões da IDC Brasil e que deve estar entre as prioridades das empresas que precisam se mover mais rápido e assertivamente rumo à transformação digital é Big Data/Analytics (BDA). Segundo Luciano Ramos, gerente de Pesquisa e Consultoria de Software e Serviços, houve um amadurecimento sobre o que é BDA e agora as empresas têm um propósito. “Elas buscam extrair algum valor das iniciativas de Big Data/Analytics e essa busca acelera a contratação de serviços. Além disso, as iniciativas de BDA vêm sempre a reboque de alguma coisa e acabam movimentando todo um negócio”, diz. Diante disso, as expectativas para o Brasil são otimistas: em 2018, os serviços de consultoria relacionados a Big Data/Analytics vão crescer cerca de 18% em relação a 2017, e os gastos totais, incluindo infraestrutura, software e serviços vão atingir US$3,2 bilhões no país.

Em 2018, aplicações de computação cognitiva também tendem a crescer. Por enquanto, os investimentos são discretos, mas o crescimento deve ficar acima de 50% em relação ao ano anterior. A tendência é que outras verticais – além de finanças e saúde – invistam no uso da inteligência artificial para atendimento e engajamento de clientes, funcionalidades que têm sido exploradas e representam os casos mais emblemáticos atualmente no Brasil, como sistemas de diagnóstico e tratamento e análises de fraudes e investigação.

Igualmente animador é o mercado de cloud pública. A IDC Brasil prevê que a contratação de infraestrutura, plataforma e Software como Serviço (SaaS) em cloud pública atingirá US$ 1,7 bilhão em 2018 e praticamente o dobro até 2020. “A demanda por cloud pública cresce intensamente e abre oportunidades para novos datacenters”, explica Pietro Delai. Além disso, as exigências em termos de performance e disponibilidade pressionam as empresas por uma infraestrutura com alto nível de confiança e baixo tempo de resposta, o que também gera demanda para datacenters e outras soluções de TI. E, segundo Delai, até projetos de IoT, ainda que iniciantes, dão margens a planos de descentralização do armazenamento e/ou processamento e adoção de Edge Datacenters, fomentando esse mercado. Ainda com relação a cloud, a IDC Brasil confirma que o multicloud é uma realidade no país e prevê a continuidade da adoção de vários provedores cloud. “O número de médias e grandes empresas que têm apenas um provedor é praticamente igual ao de empresas que usam mais de um provedor, e soluções híbridas continuarão predominando nos próximos anos no Brasil”, afirma Pietro.

Na área de Telecom, as previsões da IDC Brasil apontam que os projetos de SD-WAN se tornarão uma realidade no país. “Ainda há muitos PoCs (Proof of Concept) em execução no mercado para testar o conceito e provar para os usuários finais que a tecnologia tem realmente os benefícios prometidos”, analisa André Loureiro, gerente de Pesquisa e Consultoria de TIC da IDC Brasil. Segundo ele, as operadoras já estão se estruturando mais proativamente e os clientes estão mais amadurecidos em relação às suas necessidades, e a previsão é que haja uma aceleração em projetos relevantes que levem o mercado de SD-WAN a mais do que dobrar em 2018. “O SD-WAN é um habilitador de projetos para o CIO”, conclui o analista.

Quanto aos provedores regionais de Telecom, já têm grande relevância no mercado B2C e tendem a avançar este ano no B2B, com uma oferta maior no mix de produtos corporativos e foco principalmente em pequenas empresas. “O ambiente também está favorável a fusões e aquisições”, acredita Loureiro.

A IDC Brasil está otimista também em relação ao mercado de segurança da informação. 63% das médias e grandes empresas entrevistadas pela IDC afirmaram que ampliaram seus orçamentos em segurança e, além disso, investiram ou estão investindo formalmente na estruturação de suas áreas de segurança, com novos CSOs e novas ideias. Serviços como MSS (Managed Security Services) e consultorias de segurança também vêm ganhando importância e uma fatia maior nos orçamentos com segurança. Segundo o IDC Predictions Brasil 2018, os gastos com segurança, incluindo infraestrutura, software e serviços, devem crescer cerca de 9% em 2018, atingindo US$ 1,2 bilhão. Entretanto, lembra Luciano Ramos, “certos serviços devem crescer ainda mais, como o MSS, que deve avançar quase 15% neste ano”.

Ontário, no Canadá, fornece infraestrutura digital para desenvolver novas tecnologias

A província canadense de Ontário está investindo C$ 63 milhões no Next-Generation Network Program (Programa da Rede de Próxima Geração) em parceria com o Centro de Excelência em Redes de Próxima Geração – consórcio de líderes da indústria e universidades, incluindo Cisco, Huawei, Invest Ottawa, Nokia, TELUS e, ainda, os Centros de Excelência de Ontário.

O aporte criará infraestrutura de rede com a largura de banda necessária para apoiar o desenvolvimento de novos produtos em áreas emergentes como inteligência artificial, 5G e veículos autônomos.

“Este investimento apoia a infraestrutura crítica para a economia do futuro. Ele ajudará nossas empresas de tecnologia a desenvolver novos produtos, gerar empregos e competir globalmente, fortalecendo a posição de Ontário como um importante centro de tecnologia”, afirma Steven Del Duca, Ministro de Desenvolvimento Econômico e Crescimento de Ontário, durante o avento de anúncio da parceria ocorrido em Ottawa.

Com este projeto, uma rede de computadores de alta velocidade será construída para conectar dezoito Centros Regionais de Inovação de Ontário com a indústria e as universidades por meio da infraestrutura de nuvem, permitindo que todos compartilhem recursos e serviços de alto nível remotamente. Além disso, a iniciativa permitirá às pequenas e médias empresas, governos e instituições de ensino superior de toda a província desenvolver e testar softwares e serviços para acelerar a comercialização de novas tecnologias.

SONDA contrata diretor de novos negócios e transformação de TI

Dino Draghi assume a diretoria da nova área para desenvolver projetos consultivos sob a ótica de transformação de serviços de tecnologia e inovação

Janeiro de 2018 – O tema transformação digital dos negócios se tornou o item número um na agenda dos executivos de TI e, para 2018, muitas empresas estão prevendo boa parte de seus orçamentos para projetos de inovação. Porém, para fazer com que as propostas saiam da teoria e se tornem realidade, os departamentos de TI acabam esbarrando em dilemas como a falta de avaliação sobre a sustentabilidade do plano de inovação e a escassez de condições para focar esforços nessa tarefa, visto que as demandas do dia a dia da área consomem boa parte dos seus recursos.

Para ajudar as empresas nessa etapa de transição, que condicionará a sobrevivência das companhias frente às exigências do mercado no quesito da evolução digital, a SONDA, maior companhia latino-americana de soluções e serviços de tecnologia, estruturou uma área de Serviços de Transformação Tecnológica para apoiar as empresas tanto na adoção dos processos de transformação, como nos recursos para sustentação das rotinas de TI. A nova frente será liderada por Dino Draghi, ex-executivo da IBM, que chega à SONDA com a meta de apoiar a inteligência do negócio do cliente e as demandas operacionais que suportarão as mudanças.

A oferta nasce da carteira de contratos já vigentes de empresas atendidas pela SONDA e que estão no momento da busca de oportunidades de transformação, ou seja, companhias que já têm projetada a ideia da mudança necessária, porém precisam de um parceiro para o apoio consultivo da transição. A ideia é validar o caminho traçado utilizando as melhores práticas da indústria a partir de uma visão agnóstica, além de ser um provedor que suporte as operações de rotina para sustentar a transformação.

“Vamos atuar na consultoria da jornada da inovação por meio de informações aprofundadas do setor, que trazem inteligência ao negócio do cliente, acelerando assim a curva de maturidade tecnológica, além de oferecermos nosso portfólio de soluções, o maior da América Latina e que inclui serviços, aplicativos e plataformas. Tudo de forma integrada para que o legado atue no mesmo ritmo da transformação”, comenta Draghi.

Entre os diferenciais da proposta da SONDA está a condição de promover uma consultoria que inclua as ofertas nas quais se refere o projeto de transformação. Isso significa que, além das tecnologias inovadoras, a integradora também inclui os recursos de TI operacionais, como data center, help desk, aplicações e infraestrutura. “Não adianta promover uma grande transformação no negócio da empresa se a base não sustentar essa mudança. Esse é um dos fatores de projetos naufragados. Mais do que encantar o cliente com a inovação, temos que fazer com que o legado acompanhe o ritmo e a transformação siga um compasso que seja o ideal para tornar-se assertiva”, finaliza o executivo.

Com 25 anos de carreira em TI e passagens pela IBM, Grupo Cardif-BNP Paribas, Mitsui-Sumitomo Seguros e Baker & Mackenzie Advogados, Draghi é formado em Sistemas de Informação pela PUC-Pentágono e pós-graduado em vendas pela Harvard Business School.

IBM Breaks Records to Top U.S. Patent List for 25th Consecutive Year

IBM (NYSE: IBM) inventors received a record 9,043 patents in 2017, marking the company’s 25th consecutive year of U.S. patent leadership and crossing the 100,000-patent milestone. The new patents were granted to a diverse group of more than 8,500 IBM researchers, engineers, scientists and designers in 47 different U.S. states and 47 countries.

Inventors from IBM Research discuss Maja Vukovic’s patent for a system that detects and counteracts cyber attacks, one of the more than 1,400 AI patents IBM inventors received in 2017 alone. 2017 marks the 25th consecutive year that IBM has been named the leader in granted U.S. patents, with a record 9,043 patents.
“For the past 25 years, IBM’s patent leadership has changed the way the world works with advancements critical to the modern era of computing,” said Ginni Rometty, IBM chairman, president and CEO. “Today, nearly half of our patents are pioneering advancements in AI, cloud computing, cybersecurity, blockchain and quantum computing – and all are aimed at helping our clients create smarter businesses.”

As more and more enterprises conduct business on the cloud, IBM inventors received in 2017 more than 1,900 cloud patents, including a patent for a system that uses unstructured data about world or local events to forecast cloud resource needs. The system can monitor data sources – including news feeds, network statistics, weather reports and social networks – to identify where and how cloud resources should be allocated to meet demand.

Another set of innovations helps solve one of artificial intelligence’s current limits: lack of personalization, which can hinder how AI communicates with people. Among the industry-leading 1,400 AI patents IBM inventors were granted in 2017 is a patent for a system that can help AI analyze and mirror a user’s speech patterns to improve communication between AI and humans.

IBM inventors also received 1,200 cybersecurity patents, including one for technology that enables AI systems to turn the table on hackers by baiting them into email exchanges and websites that expend their resources and frustrate their attacks. It could substantially reduce the security risks associated with “phishing” emails and other attacks.

IBM inventors also patented significant inventions in emerging areas like quantum computing, including a new way for improving a quantum computer’s ability to acquire and retain information – otherwise known as signal readout fidelity. This can lead to efficiency in the components necessary to build a quantum computing system.

Other patented innovations from IBM inventors in 2017 include:

– A machine learning system designed to shift control between an autonomous vehicle and a human driver as needed, such as in an emergency.

– A method that leverages blockchain technology to reduce the number of steps involved in settling transactions between multiple business parties, even those that are not trusted and might otherwise require a third-party clearinghouse to execute.

– A technique that automatically elevates the security protection of a mobile device when it determines that device is located far from its owner and is likely under someone else’s control.

This year’s milestone builds on more than 105,000 U.S. patents granted to IBM from 1993 to 2017. IBM inventors have received patents for such transformative ideas as secure credit card transactions, guiding the visually-impaired using RFID, the world’s fastest supercomputers and earthquake detectors. https://www.research.ibm.com/patents/#patents-through-the-years

For more information about IBM’s patent and innovation leadership, see www.research.ibm.com/patents/

Tonny Martins assume a presidência da IBM Brasil

A IBM Brasil anuncia que Tonny Martins é o novo presidente da companhia no país. Tonny liderava a IBM México desde 2016. Durante sua gestão na IBM México, a unidade apresentou um crescimento significativo, ganhou participação no mercado e expandiu seus negócios, principalmente nas áreas de serviços de TI e consultoria. O executivo esteve à frente de projetos estratégicos, contribuindo substancialmente para a transformação digital e cognitiva de clientes da indústria financeira e das áreas de distribuição e telecomunicações do país. Além disso, liderou a adoção de Watson no segmento de saúde e de blockchain em seguros. Em 2017, a IBM México foi reconhecida por incorporar ao país a revolução da inteligência artificial.

Tendo iniciado sua carreira na IBM Brasil há 27 anos como estagiário, Tonny já ocupou diversas posições de liderança no país e no exterior. Com uma ampla experiência em serviços de consultoria e nas indústrias financeira e de seguros, Tonny esteve à frente de uma série de projetos de transformação de clientes ao longo de sua carreira, criou a unidade de e-business no Brasil, implementou as primeiras fábricas de software na região e foi responsável pelo primeiro centro de soluções da IBM focado em desenvolver projetos inovadores para bancos. Entre 2011 e 2013, mudou-se para Shangai, na China, para assumir a organização de delivery da Divisão Global de Consultoria, em que foi responsável pela operação em cerca de 150 países.

Tonny assume em um momento estratégico para o mercado de tecnologia brasileiro, no auge da adoção de soluções de inteligência artificial, cloud e segurança e no início de uma nova revolução, a do blockchain. O novo presidente terá a missão de apoiar os clientes em suas jornadas de reinvenção digital e na adoção dessas tecnologias. “Não poderia estar mais entusiasmado para assumir a empresa no início de seu novo centenário, em um momento em que o mercado anseia por inovação e transformação. Estou muito honrado por esse desafio e por liderar um time extremamente preparado e apaixonado pelo sucesso dos nossos clientes”, comenta Tonny.

Em sua nova posição, Marcelo Porto comandará a expansão dos negócios da IBM Cloud na América Latina. Segundo a IDC, nove em cada dez empresas latino-americanas passarão por um processo de transformação digital em 2018, que responderá por 40% dos gastos de TI até 2020. Cloud é a peça-chave nas estratégias de negócios das organizações digitais.

A gestão de Porto ficará marcada pelos 100 anos da IBM no Brasil, celebrados em 2017, pela adoção vertiginosa da plataforma de inteligência artificial da IBM, Watson, por clientes de diversos segmentos, além de iniciativas de experiências cognitivas pioneiras junto à sociedade como os projetos na Pinacoteca de São Paulo e no Museu do Amanhã, no Rio de Janeiro. O executivo liderou a consolidação da IBM como uma empresa de soluções cognitivas na nuvem e abriu suas portas para programas de empreendedorismo e inovação, realizando diversas iniciativas junto a startups e desenvolvedores, como sessões de design thinking e hackatons. Porto introduziu mudanças culturais importantes na empresa, como a adoção do programa “no dress code”, além de ampliar os já consolidados programas de diversidade e inclusão da companhia.

Golden Distribuidora e DJI firmam parceria para conquistar mercado de drones no Brasil

A Golden Distribuidora acaba de fechar parceria com a DJI, líder mundial na produção de drones. Já estão disponíveis para revendedores de todo o país, oito versões homologadas das linhas: Spark, Mavic Pro e Phantom 4.

Certificação da Agência Nacional de Telecomunicações (Anatel), manual em português, plug com selo do Instituto Nacional de Metrologia, Qualidade e Tecnologia (Inmetro) e assistência técnica autorizada, são os benefícios de comprar as aeronaves não tripuladas com um distribuidor autorizado.

Para oferecer suporte a seus consumidores no que se refere aos produtos da companhia, a Golden Distribuidora investiu numa unidade de negócios exclusiva. “Temos, aqui, uma equipe dedicada; são cinco especialistas focados no portfólio da DJI. Queremos nos certificar de que os clientes terão sempre a melhor experiência de compra conosco, da pesquisa ao pós-venda”, declara Davi Saadia, CEO da Golden Distribuidora.

Além disso, os brasileiros proprietários de drones podem se beneficiar dos diferenciais e serviços da Golden: já está no ar um hotsite (www.goldendji.com.br) com todas as informações dos modelos da DJI comercializados no país. “Atendimento de qualidade é, desde o princípio, nossa prioridade número 1”, completa Saadia.

“Após a aprovação do regulamento especial para utilização de drones no Brasil pela Agência Nacional de Aviação – Anac, em maio deste ano, decidimos entrar com mais força no mercado brasileiro. Procuramos um parceiro de peso, com trajetória de sucesso e alta credibilidade. A Golden Distribuidora logo se mostrou uma escolha acertada”, afirma Manuel Martinez.- Executivo e Representante da DJI no Brasil.

Drones DJI na Golden Distribuidora

Agora, unidades dos modelos Spark, Mavic Pro e Phantom 4 – todos da DJI – podem ser adquiridas no Brasil por meio da Golden Distribuidora.

Spark – primeiro drone do mundo controlado por gestos; segue as mãos do usuário para executar movimentos de voo ou enquadrar melhor uma imagem – de até 12MP. Suas lentes podem capturar vídeos em HD em 1.080p
estabilizados. É possível fazer transmissões ao vivo em 720p. Permite pré-definir uma rota e cumpri-la focando o mesmo objeto. É compacto, pesa só 300g, alcança até 50km/h e tem 16 minutos de autonomia de voo. https://www.youtube.com/watch?v=74Cm1p3fr0g

Preço Sugerido para o consumidor: A partir de *R$ 2.699,10 *(sujeito a descontos especiais nas promoções de Black Fridy e Natal)

Mavic Pro – superportátil – dobrado mede menos de 20cm de comprimento e pesa menos de 800g –, é ideal para esportistas e repórteres. Conta com o modo “Follow me”: através do sinal do controle, ele é capaz de seguir uma pessoa, um animal ou um objeto. O app DJI GO 4 oferece suporte e acesso aos recursos do drone em voo. Há, inclusive, a possibilidade de fazer streaming das imagens ao vivo para as redes sociais. Ao alternar entre a conexão sem fio e a radiofrequência, o Mavic se transforma num router sem fio e passa a ser controlado apenas pelo smartphone. Faz vídeos em até 4k a 30fps no formato RAW. Atinge velocidade máxima de 65km/h e tem 20 minutos de autonomia de voo. https://www.youtube.com/watch?v=p1d_ptE6yrc

Preço Sugerido para o consumidor: A partir de *R$ 5.399,10 *(sujeito a descontos especiais nas promoções de Black Fridy e Natal)

Phantom 4 – é considerado uma “câmera voadora”, agradando principalmente profissionais de vídeo e foto. A câmera principal captura vídeos a uma resolução de até 4k a 60fps. Quanto às fotos, a resolução é de 20MP através de uma câmera CMOS com 1” e obturador mecânico. O controle remoto tem direcionais sensíveis e botões de fácil acesso; porém, com o app DJI GO, é possível acessar o conteúdo em gravação e fazer outros movimentos (para uma experiência completa, o tablet é mais recomendado). Conta com sistema de detecção e desvio de obstáculos. A partir de sensores ultrassônicos e câmeras adicionais, ele para automaticamente e fica flutuando caso se depara com um obstáculo (modo normal) ou o contorna e segue o caminho (modos “ActiveTrack” ou “Smart Return Home”). Atinge a velocidade de 72km/h e sua autonomia é de 28 minutos. https://www.youtube.com/watch?v=JJPSSqMQajA

Preço Sugerido para o consumidor: A partir de *R$ 6.749,10 *(sujeito a descontos especiais nas promoções de Black Friday e Natal)

Empresas brasileiras reconhecem que o software é importante para o crescimento econômico

O aprimoramento do desenvolvimento de software por meio da construção de uma Moderna Fábrica de Software é o cerne do sucesso empresarial na economia digital. Esta é a principal conclusão da pesquisa comissionada pela CA Technologies com mais de 1.200 líderes de TI em todo o mundo.

O levantamento inédito aponta que 100% dos gestores brasileiros entrevistados reconhecem que o software é essencial para o crescimento da economia e 99% deles acreditam nessa importância para o crescimento em novos mercados Neste contexto, 95% afirmam que o software permitirá entregar uma melhor experiência para seus clientes nos próximos dois anos.

Se por um lado a pesquisa mostra que as empresas brasileiras estão antenadas com as tendências de transformação digital, ela também revela as dificuldades encontradas para a implementação de novos processos de desenvolvimento de software e mudança de cultura corporativa: 69% dos entrevistados afirmam que suas equipes de software precisam mudar drasticamente para responder aos desafios da economia digital.

Enquanto apenas 36% dos respondentes acreditam que suas equipes estão preparadas para entregar software de forma contínua e com qualidade, 61% das companhias brasileiras têm dificuldades para encontrar profissionais experientes no desenvolvimento de aplicações. “Além da dificuldade de encontrar os talentos certos, o treinamento e as ferramentas não são suficientes. Apenas 36% dos respondentes afirmam que as empresas oferecem os instrumentos certos e 33% oferecem treinamentos para suas equipes”, diz Marcel Bakker, presidente da CA Technologies no Brasil.

Segundo Bakker, a conscientização sobre a importância do software é fundamental e os resultados da pesquisa mostram que a grande maioria dos gestores (91%) também pensa que o software é essencial para a transformação digital. Para tanto, os entrevistados brasileiros acreditam que as empresas devem focar em três pontos principais: entrega contínua de softwares (93%); implementação da segurança em seus processos de desenvolvimento (93%) e insights dos clientes para melhorar seus produtos (98%).

“Ainda temos muita oportunidade de evolução e desenvolvimento, porque uma parte considerável das organizações brasileiras ainda não encontraram seu próprio caminho para ter processos flexíveis, que permitam acompanhar as demandas de seus negócios”, comenta Bakker. Na pesquisa, apenas 26% das companhias afirmam que possuem processos internos para testar a segurança dos seus softwares e 34% acreditam que as culturas e práticas suportam colaboração no desenvolvimento, operações e segurança da TI.

Os dados globais

A pesquisa mostra o quão relevante é a distância entre os “Mestres da Moderna Fábrica de Software” – os 25% que adotam os princípios de agilidade, automação, insights e segurança – e o restante, considerando uma série de fatores como receita, lucro, liderança executiva e adoção de abordagens e ferramentas inovadoras de desenvolvimento.

Os chamados “Mestres” compreendem e exploram o mundo digital em todos os pilares de suas organizações e, portanto, superam os demais em indicadores-chave de negócios. Quando comparados com o restante dos entrevistados, os “Mestres” apresentam um crescimento nos lucros 70% maior e um aumento de renda 50% maior.

“Há uma indicação clara de que as organizações que adotam práticas modernas de desenvolvimento de software, como agile, automação, machine learning e análises para gerar insights, além de integração da segurança no processo de desenvolvimento, estão obtendo melhores taxas de crescimento”, afirma Otto Berkes, vice-presidente executivo e CTO da CA Technologies. “Se você não tem uma abordagem moderna ao software, juntamente com a fábrica necessária para entregar sua visão, você ficará para trás em um mundo onde os ´mestres´ são os vencedores”, acrescenta.

Metade das organizações “mestres” afirmam que seus executivos estão aptos para sobreviver na economia dos aplicativos, enquanto apenas 18% das empresas convencionais estão prontas para este momento. Essa proporção também acontece quando eles exploram novas estratégias baseadas em software: 53% dos “mestres”, e apenas 18% dos convencionais, utilizam essas táticas.

Entender e oferecer o melhor para o cliente é outro ponto de grande diferença. No grupo dos “mestres”, 61% informam que entendem as necessidades dos seus clientes e se esforçam para atendê-las – contra 22% dos demais entrevistados. Ainda assim, os “mestres” entendem que o risco é necessário e mais de 43% da cultura dessas empresas apoia a assunção de riscos, em comparação a 17% das empresas convencionais.

“A realidade é que o futuro dos negócios está nas mãos dos desenvolvedores e depende de quão bem cada empresa se prepara para oferecer aos times de softwares os meios para aproveitar as oportunidades de crescimento “, concluiu Berkes.

Ascenty inicia a operação de seu oitavo data center no Brasil e o primeiro no Rio de Janeiro

A Ascenty, líder no mercado de Data Center com foco na América Latina, iniciou a operação de sua primeira unidade no Rio de Janeiro, com capacidade de 15 MVA de energia. Este é o oitavo data center da companhia em operação no Brasil. Os outros sete estão localizados em Campinas, Jundiaí, Hortolândia, Sumaré, região metropolitana de Fortaleza e dois em São Paulo.

“O início das operações na unidade do Rio de Janeiro é mais um passo importante na disponibilização de serviços de alto desempenho de data center e telecomunicação. Além disso, faz parte do planejamento da empresa de expandir sua atuação no Brasil e América Latina nos próximos anos, por conta da crescente demanda do mercado por infraestrutura e conectividade”, afirma Chris Torto, CEO da Ascenty.

Recentemente, a empresa anunciou a chegada de sua rede de telecomunicações no Rio de Janeiro, que deve apresentar 150 km de extensão na primeira fase do projeto. A Ascenty oferece serviços personalizados de infraestrutura de TI e atingiu a marca de 4.000 km de extensão de sua rede própria de fibra óptica, presente nas regiões metropolitanas de São Paulo, Jundiaí, Campinas e Fortaleza. Atualmente, já são mais de 20 mil estabelecimentos comerciais abordados pela rede de telecomunicações da companhia.

Presente no mercado há sete anos, os grandes diferenciais da Ascenty são agilidade, flexibilidade e foco na prestação de serviços, associados à uma infraestrutura de classe mundial. Todos os data centers da empresa são certificados Tier III, além de importantes certificações como ISO 27001, ISAE 3402, SSAE 16, dentre outras.

Ficha Técnica

O data center foi planejado para uma potência total de energia de 15 MVA, com redundância Tri-bus. Possui sistema de geração a diesel, que permite uma autonomia de 48 horas sem reabastecimento.

Para garantir a refrigeração, opera com sistema de água gelada, com chillers a ar de alto desempenho, sempre com redundância N+2.

O data center é monitorado por câmeras CFTV 24×7, que detectam movimento em alta definição e armazenam as imagens por mais de 90 dias. Possui controle de acesso por dupla autenticação, sendo biometria e cartão magnético, além de contar com o profissionalismo de uma equipe própria de segurança 24×7.

No quesito conectividade, o data center possui duas salas de telecom, com entrada redundante subterrânea de fibra ótica, que possuem conectividade com as principais operadoras de telecom.

Grupo New Space é certificado como Empresa Estratégica de Defesa no Brasil

Selo EED é concedido para a unidade de negócios NS Prevention, especializada em inteligência cibernética, prevenção de fraude e análise de risco

O Grupo New Space, um dos líderes em serviços de tecnologia para o setor financeiro no Brasil, anuncia a conquista da certificação de Empresa Estratégica de Defesa – EED. O selo é concedido somente às companhias que fazem investimentos de porte em desenvolvimento tecnológico e industrial que pode beneficiar as Forças Armadas do Brasil.

A homologação, concedida pelo Ministério da Defesa, atesta que a NS Prevention, unidade especializada em inteligência cibernética, prevenção a fraudes e análise de riscos, detém conhecimento e domina tecnologias essenciais para a manutenção da soberania nacional.

“Todos os produtos e serviços que fazem parte de nossa plataforma de inteligência receberam a certificação do Ministério da Defesa. Esse reconhecimento traz ainda mais credibilidade para os nossos serviços e soluções, já que se trata de um processo de certificação extremamente rigoroso. Atualmente, existem menos de 80 companhias brasileiras em todos os setores da indústria com esse nível de qualidade”, comemora Thiago Bordini, Diretor de Inteligência Cibernética do Grupo New Space.

Para receber o selo EED, uma empresa precisa preencher uma série de requisitos como, por exemplo, ter sua sede administrativa e industrial no Brasil, investir constantemente em atividades de pesquisa e ter maioria de brasileiros em seu quadro de acionistas. Além disso, uma das condições mais importantes diz respeito ao compartilhamento tecnológico, uma vez que as empresas certificadas devem dividir com as Forças Armadas do Brasil os direitos de propriedade intelectual e industrial de seus produtos. Em contrapartida, são autorizadas a ter acesso à estrutura das Forças Armadas para desenvolver novas tecnologias, sua estrutura de inovação e aprimorar sua capacidade tecnológica.

O processo de avaliação durou aproximadamente dois anos. O Grupo New Space foi analisado por diversas comissões do Centro de Defesa Cibernética do Exército (CDCIBER) e pelo Ministério da Defesa antes de conquistar o selo EED.

“A certificação permitirá que o Grupo New Space dê um salto tecnológico em suas ofertas, beneficiando seus clientes de todos os segmentos, inclusive o financeiro. Para o Governo, o Grupo New Space poderá expandir sua presença, participando com prioridade de licitações públicas”, explica o executivo.

IBM Mainframe Ushers in New Era of Data Protection

IBM today shipped the first of its breakthrough IBM Z mainframe from its factory in Poughkeepsie, NY. The IBM Z is the world’s most powerful and secure transaction system capable of running more than 12 billion encrypted transactions per day – equivalent to 400 Cyber Mondays. The security, high-performance and massive scale of the IBM Z makes it the ideal platform for running the world’s core systems for institutions around the world. The system builds on the capabilities of the world’s most powerful transaction engine that supports 92 of the world’s top 100 banks, 87 percent of all credit card transactions, 29 billion ATM transactions and four billion passenger flights each year. (Photo Credit: Connie Zhou for IBM) (PRNewsfoto/IBM)

IBM (NYSE: IBM) today shipped the first of its breakthrough IBM Z mainframe from its factory in Poughkeepsie, NY. The IBM Z is the world’s most powerful and secure transaction system capable of running more than 12 billion encrypted transactions per day – equivalent to 400 Cyber Mondays.

The security, high-performance and massive scale of the IBM Z makes it the ideal platform for running the world’s core systems for institutions around the world. The system builds on the capabilities of the world’s most powerful transaction engine that supports 92 of the world’s top 100 banks, 87 percent of all credit card transactions, 29 billion ATM transactions and four billion passenger flights each year.

Worldsensing appoints new Head of Engineering

Operational intelligence specialist Worldsensing has appointed Albert Zaragoza as Head of Engineering. The announcement comes as part of a drive to extend the company’s core offering in connected operational intelligence and enhance business growth.

Albert brings a strong technical background and a wealth of experience in IT development, having worked in the business technology sector for over 17 years. Prior to joining Worldsensing, Albert held the position of Vice President of Engineering for IoT platform provider, EVRYTHNG. Here he grew the engineering team from early startup stage and helped position the business for future competitiveness by supporting EVRYTHNG’s shift to in-house product and engineering development of their IoT enterprise platform.

In his new role, Albert will manage all Worldsensing engineering teams across the three core areas of software development, physical IoT sensors and product innovation. Albert will also play a key role in growing Worldsensing’s Mobility offering, which helps cities connect their urban operations for more efficient and effective asset performance.

Commenting on his new position as Head of Engineering, Albert said: “I’m really looking forward to being part of Worldsensing and helping the company to implement an effective engineering culture that will support growth and deliver next-generation operational intelligence products.

“Worldsensing is a true pioneer in the IoT sector and its aim of building unified communities around its operational intelligence offering is a very exciting prospect for the future. With its existing products and plans for development, the company is well-placed to bring IoT, Operational Intelligence and Mobility together in one solution.”

Ignasi Vilajosana, CEO at Worldsensing, said: “Worldsensing has developed greatly over the last couple of years and we are now at a stage where we can go beyond the creation of data-generating hardware and focus on the delivery of real-time insights and decision making tools. Albert has a strong background in software development and proven expertise in driving business growth. We’re delighted to announce his appointment as Head of Engineering and are confident he will be instrumental in furthering Worldsensing’s success.”

The appointment follows a period of growth for Worldsensing. The company was able to double revenues in 2016 and is aiming to achieve the same level of success in 2017, while focusing on growing its employee network and market reach.

ABB and IBM Partner in Industrial Artificial Intelligence Solutions

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ABB and IBM (NYSE: IBM) today announced a strategic collaboration that brings together ABB’s industry leading digital offering, ABB Ability?, with IBM Watson Internet of Things cognitive capabilities to unlock new value for customers in utilities, industry, transport and infrastructure.

Customers will benefit from ABB’s deep domain knowledge and extensive portfolio of digital solutions combined with IBM’s expertise in artificial intelligence and machine learning as well as different industry verticals. The first two joint industry solutions powered by ABB Ability and Watson will bring real-time cognitive insights to the factory floor and smart grids.

“This powerful combination marks truly the next level of industrial technology, moving beyond current connected systems that simply gather data, to industrial operations and machines that use data to sense, analyze, optimize and take actions that drive greater uptime, speed and yield for industrial customers,” said ABB CEO Ulrich Spiesshofer. “With an installed base of 70 million connected devices, 70,000 digital control systems and 6,000 enterprise software solutions, ABB is a trusted leader in the industrial space, and has a four decade long history of creating digital solutions for customers. IBM is a leader in artificial intelligence and cognitive computing. Together, IBM and ABB will create powerful solutions for customers to benefit from the Fourth Industrial Revolution.”

New suite of breakthrough solutions

The new suite of breakthrough solutions developed by ABB and IBM will help companies address in a completely new way some of their biggest industrial challenges, such as improving quality control, reducing downtime and increasing speed and yield of industrial processes. These solutions will move beyond current connected systems that simply gather data, to cognitive industrial machines that use data to understand, sense, reason and take actions supporting industrial workers to help eliminate inefficient processes and redundant tasks.

“This important collaboration with ABB will take Watson even deeper into industrial applications — from manufacturing, to utilities, to transportation and more,” said Ginni Rometty, IBM Chairman, president and CEO. “The data generated from industrial companies’ products, facilities and systems holds the promise of exponential advances in innovation, efficiency and safety. Only with Watson’s broad cognitive capabilities and our platform’s unique support for industries can this vast new resource be turned into value, with trust. We are eager to work in partnership with ABB on this new industrial era.”

Bringing real-time cognitive insights to the factory floor

For example, ABB and IBM will leverage Watson’s artificial intelligence to help find defects via real-time production images that are captured through an ABB system, and then analyzed using IBM Watson IoT for Manufacturing. Previously these inspections were done manually, which was often a slow and error-prone process. By bringing the power of Watson’s real time cognitive insights directly to the shop floor in combination with ABB’s industrial automation technology, companies will be better equipped to increase the volume flowing through their production lines while improving accuracy and consistency. As parts flow through the manufacturing process, the solution will alert the manufacturer to critical faults – not visible to the human eye – in the quality of assembly. This enables fast intervention from quality control experts. Easier identification of defects impacts all goods on the producti on line, and helps improve a company’s competitiveness while helping avoid costly recalls and reputational damage.

Bringing real-time cognitive insights to smart grids

In another example. ABB and IBM will apply Watson’s capabilities to predict supply patterns in electricity generation and demand from historical and weather data, to help utilities optimize the operation and maintenance of today’s smart grids, which are facing the increased complexity created by the new balance of conventional as well as renewable power sources. Forecasts of temperature, sunshine and wind speed will be used to predict consumption demand, which will help utilities determine optimal load management as well as real-time pricing.

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IBM and Visa Turn Automobiles, Appliances and All Other Connected Devices into Potential Points of Sale with Watson Internet of Things

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IBM (NYSE: IBM) and Visa Inc. (NYSE: V) today announced the industry’s first collaboration that brings the point of sale everywhere Visa is accepted, by allowing businesses to quickly introduce secure payment experiences for any device connected to the Internet of Things (IoT).

The collaboration brings together IBM’s Watson IoT platform and cognitive capabilities, with Visa’s global payments services that are used by more than 3 billion consumers globally. IBM’s Watson IoT Platform allows businesses to connect to billions of connected devices, sensors and systems around the world and then draw actionable insights. Today the platform is used by more than 6,000 IBM clients that are helping customers connect to millions of devices.

IBM and Visa share a vision and commitment to embed payments and commerce into any device – from a watch, to a ring, an appliance or a car. Under this collaboration, companies can infuse secure payments across their entire product lines using the Visa Token Service, a new security technology that replaces sensitive payment account information found on payment cards with a unique digital identifier, via IBM’s Watson IoT platform. As a result, IBM and Visa could support payments and commerce on many of the 20 billion connected devices estimated to be in the global economy by 2020i.

“IoT is literally changing the world around us, whether it’s allowing businesses to achieve unimaginable levels of efficiency or enabling a washing machine to ensure we never run out of detergent. And behind this transformation are companies like Visa and technologies like IBM’s Watson IoT platform,” said Harriet Green, general manager, IBM Watson IoT. “This combination of IBM’s industry leading IoT technologies with Visa payment services, signifies the next defining moment in commerce by allowing payments on any connected object, with new levels of simplicity and convenience for everyone.”

Examples of Commerce-based IoT:

Consider the consumer’s car. Experts estimate there will be 380 million connected cars by 2021ii. As the car ecosystem connects to the Watson IoT Platform, a driver would be alerted when the car’s warranty or certification is about to expire or if specific car parts need replacing. With this information, the driver can order parts with the push of a button, or schedule a service appointment at their preferred local garage. The driver could even pay for gas through a direct interaction between the car and the gas pump.

Similarly, with a fitness device, an avid runner with a wireless running chip, could receive a digital alert when it’s time to replace her running shoes, including a recommendation of the best model, at the best price, from a preferred retailer. Additional relevant and tailored recommendations could be offered, including nutrition and equipment recommendations, based on individual performance, local climates and shopping preferences.

“The Internet of Things is not only driving a more connected world, it’s changing the way we live, shop and pay, by moving data and the point-of-sale to wherever the consumer wants it to be,” said Jim McCarthy, executive vice president, innovation and strategic partnerships, Visa Inc. “With the power of Watson’s cognitive technologies and IBM’s leadership in IoT and security, they are the ideal partner to help us deliver secure payments to ‘virtually anywhere’ and on the enormous scale of the IoT.”

How it Works:

In the future with this collaboration, all of IBM’s Watson IoT Platform customers will have access to Visa payment services via the IBM Cloud. As a result, rather than approaching businesses on a one-by-one basis, IBM and Visa will provide all customers with access to these capabilities, so they can begin to build personalized commerce experiences and proactively make recommendations based on consumers’ unique needs.

As part of this collaboration, the companies will also ensure that all consumer information remains secure by leveraging Visa’s Token Service, which replaces sensitive account information found on payment cards, such as the 16-digit account number, expiration date and security code, with a unique digital identifier that can be used to process payments without exposing actual account details. The Visa Token Service is accessible through a network of token service providers (TSPs) as part of the Visa Ready partnership program, which certifies the next generation of third-party payment solutions to ensure they meet Visa’s security standards and specifications, and will have seamless and secure global acceptance.

Today IBM is working with more than 6,000 clients, around the globe and across industries, to help them truly realize the benefits of IoT. Many of these innovations are on display at IBM’s Watson IoT headquarters in Munich where today IBM, customers, partners and influencers are gathering for the first ever Genius of Things Summit. At Genius of Things, attendees will examine how Watson IoT clients are implementing IoT solutions to drive exceptional outcomes.

CES 2017 Unveils Game-Changing Innovation to the World

The future of technology was unveiled yesterday on opening day of CES® 2017, as more than 3,800 companies debuted products across a record 2.6 million net square feet of exhibit space. Opening day featured future-focused product announcements and keynotes from the leaders of Carnival Corp., Huawei and Nissan, in addition to a C Space keynote with chairman and senior executive of IAC and Expedia, Inc. Barry Diller and chairman and CEO of MediaLink Michael E. Kassan. Owned and produced by the Consumer Technology Association (CTA)TM, CES 2017 runs through Sunday, January 8, in Las Vegas, Nevada.

Keynotes

Gary Shapiro, president and CEO, CTA kicked off CES 2017 by exploring how technology transcends industries, transforms lives and fosters innovation. “Today’s innovators are working long hours and late nights to change lives for the better – and in some cases they’re saving lives,” he said. Shapiro announced that CTA will invest $1 million in five initiatives to help create better paying American jobs that maintain U.S. leadership in technology and innovation. “Our industry supports 15 million jobs and it’s time those of us in corporate America take an ethical responsibility and ownership in our national future.” Shapiro also announced CTA’s “Let’s Go Humans” campaign, celebrating innovators and creators who are developing technologies that are improving lives and making the world a better place to live.

Immediately following Shapiro, Arnold Donald, president and CEO of Carnival Corporation, took the opening keynote stage to unveil the Ocean Medallion, a first-of-its-kind wearable that acts as a personal digital concierge for cruise guests. The Medallion enables guests to access rooms, make on-board purchases, locate family and friends and so much more to maximize the cruise experience. “Each guest is different and the things that make them happy are different,” said Arnold. “Our mission is to personalize and simplify the vacation experience for everyone.”

During the C Space keynote, IAC and Expedia’s Barry Diller discussed changes in the media landscape and how the advertising industry is being challenged today by fake news. This interview-style session was moderated by MediaLinks’ Michael E. Kassan and addressed the potential negative consequences of the public’s newly-found freedom to publish content. “Before, you needed a distributor,” said Diller, “Now you push a button and publish to the world; while that’s freeing, it has lots of nasty consequences.”

Richard Yu, CEO of Huawei Consumer Business Group delivered a keynote address on Thursday afternoon. He said the company has invested $38 billion in R&D in the last 10 years and announced a new smartphone with a dual-camera – a second generation Leica Dual camera, featuring dual sensors and 2X hybrid zoom. Yu showcased an ultra-long lasting battery with the Huawei SuperCharge, which charges four times faster and lasts 50 percent longer than other smartphone batteries. He also introduced the Mate 9, the world’s first intelligent smartphone to integrate with Alexa, the intelligent voice service.

Wrapping up the day, Nissan Motor Corp. chairman and CEO Carlos Ghosn shared the company’s vision for a zero-emissions, zero-fatality world. “The destructive triangle of autonomous drive technology, electric vehicles, connected cars and services means we will see more change in the next ten years than we did in the last 50,” said Ghosn. He then announced that the next-generation Nissan Leaf electric vehicle will come with the semi-autonomous ProPilot system, as well as the company’s plans to launch their Seamless Autonomous Mobility (SAM) system. Developed from NASA technology, SAM enables a “human in the loop” approach to autonomous driving, which monitors a vehicle’s path from a distance, providing peace of mind to drivers.

SuperSessions and Conferences

Opening day featured dynamic SuperSessions and conferences, including the Sports Business Innovation conference, C Space Storytellers panel series and the Innovation Policy conference.

The Stoked About 5G SuperSession, moderated by ReCode Senior Editor of Mobile Ina Fried, featured executives from 20th Century Fox Film, BMW Group, Ericsson and SK Telecom. The panel discussed the possibilities for innovation using the new 5G network – a network that reacts faster than the human brain.

CTA’s Gary Shapiro sat down with Federal Trade Commission Chairwoman Edith Ramirez to discuss consumer privacy, the Internet of Things, patent trolls and the sharing economy. Ramirez emphasized the need for Congressional action to ensure the functions of internet-enabled devices are transparent. “All of the innovation you see on the CES show floor depends on the use and gathering of data, and that’s only going to accelerate, especially in regard to artificial intelligence and machine learning,” said Ramirez.

David Kirkpatrick, founder and CEO of Techonomy, moderated The Challenges Facing an Artificially Intelligent World SuperSession. Speakers included Chris O’Connor, general manager, IBM Watson, Dr. Vivienne Ming, co-founder, Socos, Jeroen Tas, CEO, Connected Care & Health Informatics, Philips, and Paul Daugherty, chief technology & innovation officer, Accenture. The panel discussed the future of Artificial Intelligence (AI), how it will grow to become all-inclusive, similar to IoT, and how AI will enhance human lives, help further develop our abilities and change our society.

CNET’s Next Big Thing SuperSession was moderated by CNET Editor-in-Chief Lindsey Turrentine and CNET’s Editor-at-Large Brian Cooley. The panel explored barriers to unlocking the smart home. Obstacles discussed included cost, complexity and security. When the group turned to discuss security, they were briefly joined on stage by actress Carly Chaikin, who plays the hacker Darlene on the USA television series “Mr. Robot.” Security of the smart home, the panelists agreed, is the starting point of any smart home device.

C Space Storyteller Sessions

Thursday’s C Space Storyteller sessions kicked off with Margo Georgiadis, president, Americas at Google, moderating a panel with leaders from Universal Pictures and AT&T. The executives took a deep dive into how each brand leverages mobile to grow stronger and drive business results. They also touched on how to win the war for attention with so much content competition, with the consensus being to hook and hold audiences with compelling content.

Next, executives from Hulu and Live Nation took the C Space stage to discuss how they are redefining the concert experience through a new frontier: Virtual Reality. Kevin Chernett, executive vice president, global partnerships and content distribution at Live Nation Entertainment and Noah Heller, vice president, emerging technology at Hulu addressed the new frontier of leveraging virtual entertainment to give fans unprecedented access into the worlds of top artists both on and off stage.

Mike Parker, president, iCrossing moderated an afternoon Storytellers panel with executives from Bridgestone, PepsiCo and Whirpool Corp. to explore customer behavior driven by technology and innovation. Marketers need to manage the flow of data and leverage the analytics while learning more about their audiences. Brands will be challenged to maintain consistency with their stories, given the new tools coming into the market.

Rounding out the Storyteller sessions, President of Verizon Digital Media Services Ralf Jacob talked with leading content creators about how OTT strategies and technologies have enabled them to engage audiences and further drive opportunities. The goal isn’t to get the most clicks, but to keep their audiences coming back, increasing page time and sharing information with the brand. Engaging new users presents a gamble because marketers are forced to use new strategies with little data.

Sports Business Innovation

David Levy, president of Turner, kicked off the Sports Business Innovation Conference Track on Thursday. Panelists included WNBA player Sue Bird, NBA analyst Grant Hill, NCAA President Dr. Mark Emmert, and NBA Commissioner Adam Silver. The panel, moderated by Turner Sports Sportscaster Ernie Johnson, covered a number of topics related to technology’s effect on professional sports. Seven-time NBA All-Star Grant Hill put it best, “We are all connected. Not just in how you interact with fans, but how you manage your body.”

The three subsequent panels examined topics varying from an athlete’s life outside of sports, the challenges of, and strategies for, consumer engagement and the massive opportunity presented by the growing popularity of eSports. Participants included Chris Bosh of the NBA’s Miami Heat; Draymond Green of the NBA’s Golden State Warriors and Dexter Fowler’s of Major League Baseball’s St. Louis Cardinals, as well as executives from Bleacher Report, Dell and Ford.

To round things out, Federal Communications Commission (FCC) and Federal Trade Commission (FTC) Commissioner Roundtable Session was moderated by Julie Kearney of CTA with panelists FCC Commissioners Mignon Clyburn, Mike O’Rielly and Ajit Pai and FTC Commissioners Maureen Ohlhausen and Terrell McSweeny. FCC Commissioners kicked off the panel with broad agreement on the ongoing broadcast spectrum incentive auction, each commenting they are optimistic the incentive spectrum auction will succeed and make resources more efficient. The FTC Commissioners identified ongoing issues for data privacy and security for consumers with IoT, but stressed that any approach to regulating should be flexible enough to promote innovation.

Thursday also featured the Stuff Wearable Tech Awards, highlighting the 10 best wearables coming to market. The full list of award winners and honorees can be found at Stuff.tv.

CES 2017 runs through Sunday, January 8. For the latest breaking news and product announcements, visit CES.tech.

CES 2017 Opens with Next-Generation Innovation

CES® 2017 officially opened its doors today, celebrating the show’s 50th anniversary with a recording-breaking exhibit floor spanning more than 2.6 million net square feet. More than 3,800 companies will launch innovative products this week at CES, including an unprecedented 600 startups in Eureka Park. Owned and produced by the Consumer Technology Association (CTA)TM, CES 2017 runs through Sunday, January 8, in Las Vegas, Nevada.

“What an incredible way to celebrate the 50th anniversary of CES – with the largest show floor in our history showcasing the next generation of innovation that will revolutionize our world,” said Gary Shapiro, president and CEO, CTA. “The products and services unveiled at CES 2017 will touch nearly every single global industry. From the latest in virtual reality, smart home, self-driving vehicles, robotics, wearables, health and fitness tech and more, CES 2017 is unveiling the future of the connected experience and what it means for consumers around the world.”

CES welcomed NVIDIA founder & CEO Jen-Hsun Huang to the keynote stage Wednesday night, where he made multiple groundbreaking announcements based on the company’s leadership in developing advanced graphics processors and artificial intelligence. Mass Effect: Andromeda, a popular video game made by BioWare, was previewed by NVIDIA along withGeForce NOW™, a streaming service that turns any PC into a powerful gaming PC from the cloud. Huang also unveiled a new version of the Shield TV — now just called Shield — which will support 4K HDR for both games and movies making it the world’s first 4K HDR entertainment platform. To support Shield’s Artificial Intelligence (AI), Huang introduced NVIDIA SPOT, a plug-in device that understands natural language and complex patterns to help build a user’s AI experience. Huang also announced an AI car supercomputer called Xavier used in NVIDIA’s own self-driving car BB8 and a new capability on the NVIDIA AI car computer called AI Co-Pilot, which provides drivers with road alerts and recognizes facial expressions and voice recognition to improve drivers’ experience.

Huang further announced an expanded partnership with Audi to develop artificial intelligence for a new generation of self-driving cars, with plans to have vehicles on the road by 2020. He also provided details on partnerships with mapping companies HERE and ZENRIN; and two of the world’s largest automotive suppliers, ZF and Bosch.

Wednesday also kicked off the C Space Storytellers series, with key influencers and newsmakers sharing best practices surrounding the relationships among brands, entertainment and technology. In the series’ first session, Spotify’s Alex Underwood moderated a panel with executives from GroupM, Nestle S.A. and Wordsworth and Booth providing a 30,000 foot view of the advertising opportunities in audio.

During the Nielsen Storytellers session, Nielsen’s Executive Vice President & Global Retail Practice Leader Louise Keely discussed new technologies for advertising for consumer-facing companies. In this “period of great disruption” in the consumer path to purchase, companies must change measurement tools and methods.

Preshow media events kicked off on Tuesday which included the largest CES Unveiled in history. The official media event of CES 2017 featured a record 190 exhibiting companies, an 18 percent increase over 2016, including 60 startups from Eureka Park, the most startups ever showcased at CES Unveiled. Featuring the latest in virtual reality, companion sensing robots, wireless headphones, sleep trackers, smart lighting, wearables and more, CES Unveiled provided the more than 2,000 media attending with a sneak peak of the innovation launching this week at the show. The official CES Unveiled highlights reel can be viewed here.

New for 2017, CES included two full Media Days where companies large and small introduced products to the global market. Setting the stage for a week filled with innovation, 28 companies hosted preshow news conferences, with a wide array of major product announcements:

A&D Medical/Mobile Health – The MobileHelp Tablet Medical Alarm with MobileVitals Monitoring.

BMW – Prototype of BMW’s 7-fully automated sedan.

Bosch – Concept car featuring face recognition and intelligent personalization, gesture control with Ultra Haptics, a crystal-clear OLED display and digital exterior mirrors.

Carnival – Ocean Medallion, a highly personalized wearable concierge service, which enables elevated service through enhanced guest interactions during the entire cruise experience.

Casio – PRO TREK, a smart watch, which uses Android Wear 2.0 and is equipped with low-power GPS and new full-color map functionality.

Continental – High-Resolution 3D Lash Lidar, capable of 3D measurement of the environment in challenging conditions such as fog, dust, rain and light.

Faraday Future – The FF 91, a fully-electric, fully-connected, self-driving, keyless vehicle experience with a “driverless valet” function that allows the car to park itself from your smartphone.

FCA – Portal, a concept car, is battery electric, cloud connected and offers fully self-driving capabilities.

Hisense – The H10D 4K HDR TV, featuring proprietary ULED display technology, quantum dot wide color gamut and full array local dimming.

Huawei/Honor Brands – The Honor 6X dual-camera, dual-sensor smartphone, retailing for $250 USD.

– IONIC Scooter, a “micro mobility” fold-up scooter aimed at those who live in urban environments with limited parking options.

LG – LG Signature OLED TV W, or the “The Wallpaper TV.” The 65” model is 2.57 mm wide – 1/10th of an inch – with no gap between the TV and wall.

Lucaro – iRobotics 7 Medical Massage Chair, a full-body massage chair that also uses blood pressure and heart rate monitoring for added comfort and options.

Monster – Soundstage 2, to be integrated with Amazon Alexa.

Panasonic – Lumix GH5 mirrorless camera that excels at shooting video and has 4K and 6K capabilities.

Qualcomm – Snapdragon 835, the first 10 nanometer mobile processor, with enhanced efficiency that helps to create thinner phones with longer battery life.

Royole – The Royole Moon, a 3D virtual mobile theater combining 1080p AMOLED displays at over 3000 ppi resolution that simulate a giant 800” curved screen, with stereoscopic 3D and noise-cancelling headphones for a completely immersive experience.

Samsung – The Wash and FlexDry IoT-enabled washer/dryer system featuring four separate compartments for washing and drying, letting you maximize efficiency and customize how you manage your laundry.

Sony – Crystal LED integrated structure display, with superfine LED structures serving as a light source, making it virtually impossible to see the pixels.

TCL – The Xess series – X2 and X3 models – which are edgeless, flat and curved proving ultimate picture quality.

Toyota – Concept-i, a self-driving car allowing passengers to interact with the car’s artificial intelligence agent named “Yui,” which anticipates drivers’ needs, measures emotions and responds automatically.

Valeo – The 360AEB Nearshield, an emergency braking system that eliminates drivers’ blind spots, bringing the vehicle to a stop in emergency situations.

VOXX – Terk delivers the strongest Wi-Fi signals throughout the home, as well as free HDTV. The soon-to-be released Terk Omni features circle beam technology, which will allow you to receive broadcast signals up to 65 miles away.

ZF – The ZF ProAI, a deep learning software and ZF’s first step into artificial intelligence that goes beyond automotive applications.

ZTE – The Hawkeye, the world’s first crowdsourced phone.

Wednesday afternoon also featured ShowStoppers LaunchIt, the Official Pitch Event at CES, built around the entrepreneurial companies that exhibit in Eureka Park, the home for startups at CES. Twelve startups pitched their products to a standing room-only crowd. First prize was awarded to Nonda, makers of a family of connected, app-enabled devices for the vehicle. Kino-mo, developer of high tech smart holographic displays, took second place. Third place was awarded to In&Motion, creator of a smart wearable that aims to reduce the risk of serious injury due to falls. Attendees can experience these and other innovative startups at the Eureka Park Marketplace, located in the Sands, Level 1, Hall G.

CES 2017 runs today through Sunday, January 8. For the latest breaking news and product announcements, visit CES.tech.

IBM reveals five innovations that will help change our lives within five years

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IBM (NYSE: IBM) unveiled today the annual “IBM 5 in 5” (#ibm5in5) – a list of ground-breaking scientific innovations with the potential to change the way people work, live, and interact during the next five years.

– With AI, our words will open a window into our mental health

– Hyperimaging and AI will give us superhero vision

– Macroscopes will help us understand Earth’s complexity in infinite detail

– Medical labs “on a chip” will serve as health detectives for tracing disease at the nanoscale

– Smart sensors will detect environmental pollution at the speed of light

In 1609, Galileo invented the telescope and saw our cosmos in an entirely new way. He proved the theory that Earth and other planets in our solar system revolve around the Sun, which until then was impossible to observe. IBM Research continues this work through the pursuit of new scientific instruments – whether physical devices or advanced software tools – designed to make what’s invisible in our world visible, from the macroscopic level down to the nanoscale.

“The scientific community has a wonderful tradition of creating instruments to help us see the world in entirely new ways. For example, the microscope helped us see objects too small for the naked eye and the thermometer helped us understand the temperature of the Earth and human body,” said Dario Gil, vice president of science & solutions at IBM Research. “With advances in artificial intelligence and nanotechnology, we aim to invent a new generation of scientific instruments that will make the complex invisible systems in our world today visible over the next five years.”

Innovation in this area could enable us to dramatically improve farming, enhance energy efficiency, spot harmful pollution before it’s too late, and prevent premature physical and mental health decline as examples. IBM’s global team of scientists and researchers is steadily bringing these inventions from the realm of our labs to the real world.

The IBM 5 in 5 is based on market and societal trends as well as emerging technologies from IBM’s Research labs around the world that can make these transformations possible. Here are the five scientific instruments that will make the invisible visible in the next 5 years:

With AI, our words will open a window into our mental health

Brain disorders, including developmental, psychiatric and neurodegenerative diseases, represent an enormous disease burden, in terms of human suffering and economic cost.1 For example, today, one in five adults in the U.S. experiences a mental health condition such as depression, bipolar disease or schizophrenia, and roughly half of individuals with severe psychiatric disorders receive no treatment. The global cost of mental health conditions is projected to surge to US$ 6 trillion by 2030.

If the brain is a black box that we don’t fully understand, then speech is a key to unlock it. In five years, what we say and write will be used as indicators of our mental health and physical wellbeing. Patterns in our speech and writing analyzed by new cognitive systems will provide tell-tale signs of early-stage developmental disorders, mental illness and degenerative neurological diseases that can help doctors and patients better predict, monitor and track these conditions.

At IBM, scientists are using transcripts and audio inputs from psychiatric interviews, coupled with machine learning techniques, to find patterns in speech to help clinicians accurately predict and monitor psychosis, schizophrenia, mania and depression. Today, it only takes about 300 words to help clinicians predict the probability of psychosis in a user.2

In the future, similar techniques could be used to help patients with Parkinson’s, Alzheimer’s, Huntington’s disease, PTSD and even neurodevelopmental conditions such as autism and ADHD. Cognitive computers can analyze a patient’s speech or written words to look for tell-tale indicators found in language, including meaning, syntax and intonation. Combining the results of these measurements with those from wearable devices and imaging systems and collected in a secure network can paint a more complete picture of the individual for health professionals to better identify, understand and treat the underlying disease.

What were once invisible signs will become clear signals of patients’ likelihood of entering a certain mental state or how well their treatment plan is working, complementing regular clinical visits with daily assessments from the comfort of their homes.

Hyperimaging and AI will give us superhero vision

More than 99.9 percent of the electromagnetic spectrum cannot be observed by the naked eye. Over the last 100 years, scientists have built instruments that can emit and sense energy at different wavelengths. Today, we rely on some of these to take medical images of our body, see the cavity inside our tooth, check our bags at the airport, or land a plane in fog. However, these instruments are incredibly specialized and expensive and only see across specific portions of the electromagnetic spectrum.

In five years, new imaging devices using hyperimaging technology and AI will help us see broadly beyond the domain of visible light by combining multiple bands of the electromagnetic spectrum to reveal valuable insights or potential dangers that would otherwise be unknown or hidden from view. Most importantly, these devices will be portable, affordable and accessible, so superhero vision can be part of our everyday experiences.

A view of the invisible or vaguely visible physical phenomena all around us could help make road and traffic conditions clearer for drivers and self-driving cars. For example, using millimeter wave imaging, a camera and other sensors, hyperimaging technology could help a car see through fog or rain, detect hazardous and hard-to-see road conditions such as black ice, or tell us if there is some object up ahead and its distance and size. Cognitive computing technologies will reason about this data and recognize what might be a tipped over garbage can versus a deer crossing the road, or a pot hole that could result in a flat tire.

Embedded in our phones, these same technologies could take images of our food to show its nutritional value or whether it’s safe to eat. A hyperimage of a pharmaceutical drug or a bank check could tell us what’s fraudulent and what’s not. What was once beyond human perception will come into view.

IBM scientists are today building a compact hyperimaging platform that “sees” across separate portions of the electromagnetic spectrum in one platform to potentially enable a host of practical and affordable devices and applications.

Macroscopes will help us understand Earth’s complexity in infinite detail

Today, the physical world only gives us a glimpse into our interconnected and complex ecosystem. We collect exabytes of data – but most of it is unorganized. In fact, an estimated 80 percent of a data scientist’s time is spent scrubbing data instead of analyzing and understanding what that data is trying to tell us.

Thanks to the Internet of Things, new sources of data are pouring in from millions of connected objects – from refrigerators, light bulbs and your heart rate monitor to remote sensors such as drones, cameras, weather stations, satellites and telescope arrays. There are already more than six billion connected devices generating tens of exabytes of data per month, with a growth rate of more than 30 percent per year. After successfully digitizing information, business transactions and social interactions, we are now in the process of digitizing the physical world.

In five years, we will use machine learning algorithms and software to help us organize the information about the physical world to help bring the vast and complex data gathered by billions of devices within the range of our vision and understanding. We call this a “macroscope” – but unlike the microscope to see the very small, or the telescope that can see far away, it is a system of software and algorithms to bring all of Earth’s complex data together to analyze it for meaning.

By aggregating, organizing and analyzing data on climate, soil conditions, water levels and their relationship to irrigation practices, for example, a new generation of farmers will have insights that help them determine the right crop choices, where to plant them and how to produce optimal yields while conserving precious water supplies.

In 2012, IBM Research began investigating this concept at Gallo Winery, integrating irrigation, soil and weather data with satellite images and other sensor data to predict the specific irrigation needed to produce an optimal grape yield and quality. In the future, macroscope technologies will help us scale this concept to anywhere in the world.

Beyond our own planet, macroscope technologies could handle, for example, the complicated indexing and correlation of various layers and volumes of data collected by telescopes to predict asteroid collisions with one another and learn more about their composition.

Medical labs “on a chip” will serve as health detectives for tracing disease at the nanoscale

Early detection of disease is crucial. In most cases, the earlier the disease is diagnosed, the more likely it is to be cured or well controlled. However, diseases like cancer can be hard to detect – hiding in our bodies before symptoms appear. Information about the state of our health can be extracted from tiny bioparticles in bodily fluids such as saliva, tears, blood, urine and sweat. Existing scientific techniques face challenges for capturing and analyzing these bioparticles, which are thousands of times smaller than the diameter of a strand of human hair.

In the next five years, new medical labs “on a chip” will serve as nanotechnology health detectives – tracing invisible clues in our bodily fluids and letting us know immediately if we have reason to see a doctor. The goal is to shrink down to a single silicon chip all of the processes necessary to analyze a disease that would normally be carried out in a full-scale biochemistry lab.

The lab-on-a-chip technology could ultimately be packaged in a convenient handheld device to allow people to quickly and regularly measure the presence of biomarkers found in small amounts of bodily fluids, sending this information securely streaming into the cloud from the convenience of their home. There it could be combined with real-time health data from other IoT-enabled devices, like sleep monitors and smart watches, and analyzed by AI systems for insights. When taken together, this data set will give us an in depth view of our health and alert us to the first signs of trouble, helping to stop disease before it progresses.

At IBM Research, scientists are developing lab-on-a-chip nanotechnology that can separate and isolate bioparticles down to 20 nanometers in diameter, a scale that gives access to DNA, viruses, and exosomes. These particles could be analyzed to potentially reveal the presence of disease even before we have symptoms.

Smart sensors will detect environmental pollution at the speed of light

Most pollutants are invisible to the human eye, until their effects make them impossible to ignore. Methane, for example, is the primary component of natural gas, commonly considered a clean energy source. But if methane leaks into the air before being used, it can warm the Earth’s atmosphere. Methane is estimated to be the second largest contributor to global warming after carbon dioxide (CO2).

In the United States, emissions from oil and gas systems are the largest industrial source of methane gas in the atmosphere. The U.S. Environmental Protection Agency (EPA) estimates that more than nine million metric tons of methane leaked from natural gas systems in 2014. Measured as CO2-equivalent over 100 years, that’s more greenhouse gases than were emitted by all U.S. iron and steel, cement and aluminum manufacturing facilities combined.

In five years, new, affordable sensing technologies deployed near natural gas extraction wells, around storage facilities, and along distribution pipelines will enable the industry to pinpoint invisible leaks in real-time. Networks of IoT sensors wirelessly connected to the cloud will provide continuous monitoring of the vast natural gas infrastructure, allowing leaks to be found in a matter of minutes instead of weeks, reducing pollution and waste and the likelihood of catastrophic events.

Scientists at IBM are tackling this vision, working with natural gas producers such as Southwestern Energy to explore the development of an intelligent methane monitoring system and as part of the ARPA-E Methane Observation Networks with Innovative Technology to Obtain Reductions (MONITOR) program.

At the heart of IBM’s research is silicon photonics, an evolving technology that transfers data by light, allowing computing literally at the speed of light. These chips could be embedded in a network of sensors on the ground or within infrastructure, or even fly on autonomous drones; generating insights that, when combined with real-time wind data, satellite data, and other historical sources, can be used to build complex environmental models to detect the origin and quantity of pollutants as they occur.

For more information about the IBM 5 in 5, please visit: http://ibm.biz/five-in-five

KODAKIT Launches Global On-Demand Photography Service for Businesses

Today at the Consumer Electronics Show, Kodak announced the global launch of KODAKIT, Kodak’s on-demand photography service platform designed for businesses. KODAKIT is now live globally across 37 countries and 92 metropolitan areas, including New York, San Francisco, Paris, London, Hong Kong, Singapore and Delhi, among others.

“Companies understand the power and benefits of high quality photography. Consistent high-quality images are vitally important for brands, especially when selling products and services online. Yet this has been a time-consuming challenge for companies to manage, especially across borders of currency and language. Similarly, for photographers, global brands generate a lot of work, but it’s hard for individual photographers to connect with them and find a platform that manages all aspects of their operations,” said Eric-Yves Mahe, chief executive officer of KODAKIT. “We saw a need for an all-encompassing service, especially in the travel, food, and real estate markets that rely on high-quality digital images to drive their business goals. We’ve been able to incubate and innovate within Kodak and are excited to launch KODAKIT as a central hub for photographers and businesses worldwide.”

KODAKIT solves pain points for both photographers and companies alike by managing all operations and logistics end-to-end. For photographers, KODAKIT offers connections to high quality, high volume global brands, and eliminates the nitty gritty of marketing, booking, pricing, scheduling, invoicing, and payments. For companies, KODAKIT offers access to a pre-screened global network of local talent. Companies only need to indicate when, where and how they want a photo shoot to be conducted. KODAKIT handles all other aspects of the process and delivers the images in a dedicated private cloud.

According to research from MDG Advertising, companies with compelling, professional photography see their business soar. In the travel market, businesses using quality photography see a 46 percent increase in conversion rates. In real estate, properties with quality photos see a 47 percent higher asking price per square foot and stay on the market an average of 10 days less than those without quality photos.

Photography is a $30 billion business globally, but has remained a hyperlocal business. Companies need to ensure a consistent high quality of brand and imagery across many markets, and before KODAKIT that was a time-consuming challenge. KODAKIT makes that not just possible but easy and for photographers it provides a steady flow of assignments they wouldn’t otherwise have access to.

“KODAKIT has boiled down a complicated process into a user-friendly platform that addresses a huge and growing need in the market,” said Jeff Clarke, chief executive officer of Kodak. “Kodak Founder George Eastman once said, ‘You press the button, we do the rest.’ For photographers and companies, KODAKIT operates on this same principle. Building upon our longstanding legacy as one of the most trusted names in film and photography, KODAKIT will revolutionize how photographers and businesses work together, creating the photography ecosystem of the future.”

For more details on KODAKIT and to see a list of cities where the service is available, visit www.kodakit.com.

Internet of Things (IoT) Business Creation Patent Strategy

TechIPm (http://www.techipm.com) has announced the addition of an IoT strategic patent development and monetization consulting service to its offerings.

Goldman Sachs defines the IoT as the third wave of internet revolution: By connecting billions of devices to the internet, the IoT can open up a host of new business opportunities and challenges. Even though the IoT is getting a huge attention recently the concept of interconnected billions of devices is not new and has been under development for over 10 years. Thus, there are a large number of related patented technologies that can be exploited for developing new products/services, and thus, new business for the emerging IoT market.

Many patent applications and newly issued patents can be further developed for creating new values by amending and creating claims and generating follow-on patents to encompass emerging technology and products/services trends, market demands, and strategic exploitation goals. TechIPm provides consulting for improving existing patents to obtain maximum ROI. TechIPm also provides consulting on developing new patents that can lead to new IoT product/service development exploiting the strategic patent preparation & prosecution, white space analysis, and scenario analysis.

A strategically packaged patent portfolio is the collection of patents that the integrated value propositions of each patent of the portfolio target specific value propositions that are provided by emerging new products/services. TechIPm develops the strategically packaged patent portfolio in alignment with a client’s specific IoT business interests (e.g., smart home automation). TechIPm’s methodology for developing the strategically packaged patent portfolio is based on a deep understating of the IoT technologies, extensive experiences in patent analysis and development, and insights into the emerging IoT market. The strategically packaged patent portfolio can be used for monetization through patent sale, patent licensing, commercialization, spin-off, patent banking, and patent-backed financing. TechIPm also can provide consulting on developing monetization program for exploiting the IoT strategically packaged patent portfolio.

For detailed information, please visit

http://www.slideshare.net/alexglee/best-practices-of-ip-patent-strategy-iot-internet-of-things-case-study

TechIPm, LLC is a research and consulting company specializing in emerging technology strategic patent R&D and monetization.

TechIPm, LLC consulted diverse industry players in the field of Telecom, electronics, IT, and computer.